Social networking can be very time consuming, and it may take a while before it begins to pay off. Don't look at this as a chore or as something you need to get out of the way, but rather make it a part of your daily routine. It does require time and effort, but never view it as a negative. It can easily become an exciting part of growing your voice-over business.
Part of my routine is to create a video-blog like this one twice each month. John Florian at VoiceOverXtra does a great job of getting these videos to you… I try to find five new people to follow on Twitter and Facebook everyday. I respond twice each week to a post from one of my Linked-In groups. Finally, I send out an e-mail blast to all of my contacts twice each month, letting them know about my new videos, Booth Camps, webinars, and other information.
Find a way to include your online efforts into your everyday ritual in order to make the most of your social networking.
When marketing yourself it's easy to get overwhelmed and not know where to start. It's easy to forget how many people you already know, and how many connections you've made in your lifetime.
Talk to your friends and family. Let them know what you're trying to accomplish. Ask them if they know anybody they can introduce you to. Be specific in explaining the type of people you want to meet because once that connection is established, once it's with the right person or not, you'll be obligated to meet with that connection. Explaining exactly who it is that you want to meet, will keep you from wasting time...yours and theirs.
Reach into your past. Whatever became of those friends from high school, summer camp, sports teams, college, summer jobs, military or from the old neighborhood? What are they up to these days. You never know just how many of these connections may lead to new business.