Social networking can be very time consuming, and it may take a while before it begins to pay off. Don't look at this as a chore or as something you need to get out of the way, but rather make it a part of your daily routine. It does require time and effort, but never view it as a negative. It can easily become an exciting part of growing your voice-over business.
Part of my routine is to create a video-blog like this one twice each month. John Florian at VoiceOverXtra does a great job of getting these videos to you… I try to find five new people to follow on Twitter and Facebook everyday. I respond twice each week to a post from one of my Linked-In groups. Finally, I send out an e-mail blast to all of my contacts twice each month, letting them know about my new videos, Booth Camps, webinars, and other information.
Find a way to include your online efforts into your everyday ritual in order to make the most of your social networking.